AEO-Tools (aka. GEO) help you track your company and brand's visibility in AI Answers of ChatGPT, Perplexity, Gemini, and co. In the best case you find an AEO-Tool that not only tracks your performance, but also tells you how to increase that visibility for market-specific prompts. To reach your audience and potential customers today, an AEO-Tool is crucial.
There are a lot of AEO/ GEO providers out there, so we compiled a list of the 10 best AEO Tool providers to help you find the right fit for your brand. To create this guide we analyzed and tested all popular AEO-Tools thoroughly.
1. Jarts
Jarts is the number one place to track and improve visibility in AI Engine Results. It finds fitting prompts and provides a tracking Tool with a great overview. They provide tailored actionable steps to take in order to improve your visibility in all the AI Engines. Their best feature is their competitor benchmarking, where you can see why your competitors and different sources appear for certain prompts, why you don't appear there, and what you can adapt from them.
Functionality: AI Tracking + Competitor Benchmarking + Data-driven Optimization recommendations
Price: Starting at €49/month
Availability: Easy quick access via sign-up and 7-day free trial
2. Profound
Profound is rather an enterprise-level AI visibility tracking agency but with decent Features and Opportunities if you want to afford it. They offer broad guidance for enterprises across markets for a higher fee. You can track how you perform in AI Engine Results and they help you to optimize your content.
Functionality: Agency Services
Price: Starting at €499/month
Availability: Not immediately accessible. Requires scheduling a demo and approval to onboard
3. Brandlight AI
They monitor your brand's presence across AI-driven search platforms and give you consulted recommendations on how to optimize content to let AI favor your brand.
Functionality: AI Tracking + Optimization recommendations
Price: Not available
Availability: Not immediately accessible. Onboarding is via sales outreach.
4. Otterly AI
Otterly offers an AI visibility Overview across regions, alerts you when you are mentioned and declare that they can find out if misinformation is spread across AI Answers about your brand.
Functionality: Regional Tracking + Misinformation Alerts
Price: Standard starts at €189/month
Availability: Immediate access via sign-up
5. Evertune
An Enterprise Generative Engine Optimization Tool to measure your presence in AI-generated Answers. Works with an "AI Brand Index" where they measure mentions across models and prompts.
Functionality: AI Tracking + Brand Index
Price: Not available on site
Availability: You have to request a demo first.
6. Peec AI
Peec offers an AI Tracking tool that is available upon signup. They provide you some prompts and competitors and track how they perform in different AI Engines. They show which sources are used by the AI Engines.
Functionality: AI Tracking
Price: Starting at €89/month
Availability: You can signup and use the tool
7. Scrunch AI
Scrunch AI is a brand monitoring and optimization platform for AI search. It reveals how AI assistants interpret your brand and gives you recommendations to improve that interpretation.
Functionality: AI Tracking + Competitor Benchmarking
Price: Starting at €300/month
Availability: You have to contact Sales and can't access the tool right away
8. Ahrefs (Brand Radar)
Brand Radar is a feature in the Ahrefs SEO suite that specifically tracks your brand's visibility in AI search results. If you use Ahrefs, Brand Radar lets you see how often AI systems mention your brand, and it compares that against competitors over time.
Functionality: AI Tracking + Competitor Benchmarking
Price: Starting at €129/month but each different AI Engine is a new costly add-on
Availability: You could use it right away if you have an Ahrefs account.
9. Nightwatch
Nightwatch is a SEO tool that helps you see how well your website shows up in search results. It's been around for a while and now works with AI tools too. That means you can now check your rankings not just on Google and other search engines, but also on AI platforms like ChatGPT and co.
Functionality: SEO + AI
Price: We don't know their pricing for the AI Tool alone.
Availability: You can sign up on the site.
10. AthenaHQ
AthenaHQ is a tool that helps you check how your brand appears in answers from AI platforms like ChatGPT, Google's AI search, Claude, Gemini, Bing Copilot, and others. It shows where your brand is mentioned and gives tips on how to improve. You can also send automatic messages to websites, but everything costs credits, which you use up when you run checks or make changes.
Functionality: Content Recommendations + AI Tracking
Price: Starting at €295/month
Availability: You can start right away.
How to choose the best AEO Tool for your company
When picking an AEO (or GEO) tool, you should look for a platform that doesn't just track your brand's performance but actually proposes the questions and prompts that real users are asking in your market. The right tool should make it easy to see where you stand against your competitors, show you exactly why others appear for certain prompts and you don't, and provide concrete steps to improve your visibility. Off course, price matters: you don't have to pay enterprise prices to get top-tier results, as there are affordable tools out there that cover all key features without the overhead. Take your time to check what's included, how quickly you can get started, and whether the recommendations are actually actionable for your team.
Why choose jarts as your AEO/GEO Provider
Jarts is your number one go-to tool for Answer Engine Optimization. At a low price point it provides you with tailored prompts, knows which sources are popular, what your competitors are doing and how your brand performs. Jarts uses these results to create content and source recommendations for your company and products, that help you improve your visibility in ChatGPT, Perplexity, Gemini, and co. It has all you need for your Generative Engine Optimization campaign.